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Your privacy is important to us.
This policy explains how we use your data and how we protect your privacy when you use our website, contact us by phone and email, as well as explaining our use of CCTV. We will continue to update and review this policy to comply with both the law and customer feedback.
FIT AS FIRE, FIT 407, FIT 850 and FIT AF (“FIT”) understands the importance of your privacy, and we want ensure you are as comfortable as possible visiting our site and using our services. This privacy policy governs the manner in which FIT collects, uses, maintains and discloses information collected from users of the FIT website and applies to our website and all products and services offered by FIT. We hope this will help you make an informed decision about sharing personal information with us.
We recommend that you read this privacy policy before using the site or submitting any personal information. Additionally, you are encouraged to review the privacy policy whenever you visit the site to make sure that you are aware of any changes to our privacy policy.
Personal data is data related to an individual who can be identified from that data. This can also include special categories of personal data (personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, and genetic data, biometric data, health data and data concerning a person’s sex life or sexual orientation) and personal data relating to criminal convictions and offenses.
The FIT entity responsible for the processing of your personal data will depend on how you interact with FIT (whether via our website or other communications channels, or at our physical locations) and where you are located in the world. The relevant FIT entity is referred to as “FIT ”, “our”, “we” or “us” in this privacy policy.
We may collect personal identification information in a variety of ways, including, but not limited to, when users visit our site, register on the site, subscribe to the newsletter and in connection with other activities, services, features or resources we make available on our website. Users may be asked for:
Users may visit our site anonymously. We will collect personal identification information from users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, but this may prevent the user from engaging in certain website related activities.
We may also collect non-personal identification information about users whenever they interact with our website. Non-personal identification information may include the browser name, the type of computer and technical information about user’s means of connection to our website, such as the operating system and the internet service providers utilized and other similar information.
Where we do collect your personal data, this information is required for us to validate who you are, to deal with your queries effectively and to ensure that we monitor usage of our sites as users sign up for classes.
If you book in to attend one of our classes, we will also collect information relating to your health status and any physical impairments that might impact upon how you can use our services. This is to ensure that we take your health record into account and can enable you to consider whether it is safe for you to attend our classes.
We do not record telephone conversations or calls that you make to us. During calls, we may collect the following information:
We process this information because it is necessary for the performance of our contract with you, and to enable us to deliver services to you which you have requested and/or resolve any queries that you might raise when you call.
Our email correspondence may be kept as a record of your contact with us, and to enable us to respond to any queries that you may have.
When you provide your phone number and consent to receive text messages from FIT AS FIRE, we use your number only to send the messages you requested, such as app download links and follow-ups about your inquiry or visit. Information we collect: your name, phone number, and the content of your messages with us. How we use it: to respond to and follow up with you. Message frequency varies, and message and data rates may apply. SMS consent is not shared with third parties or affiliates. Reply STOP to opt out at any time, or reply HELP for help.
CCTV is installed at some of our health studios to monitor building security and assist in crime prevention and detection.
We operate our CCTV in accordance with the guidance issued by the local data protection authority in each country. The Florida Department of Legal Affairs, acts as the primary regulatory authority for enforcing the state's consumer privacy laws, including the Florida Information Protection Act (FIPA) and the Florida Digital Bill of Rights (FDBR).
FIT collects CCTV data as part of its role as a service provider to you, and to ensure the health and safety of our staff and visitors to our sites. We will not hold images for longer than necessary and will dispose of them securely.
We collect and process personal information about visitors to our website, clients, customers and users of our sites. We do this in order to deliver services to you, deliver merchandise to you when you make a purchase, process payments that you make to FIT and learn how to offer you a better product.
We may collect and use your personal information for the following purposes:
Protecting the privacy of minors is especially important. For that reason, we never collect or maintain information on our website from those we actually know are under 18, and no part of our website is structured to attract anyone under 18. Any Member that is a minor (under 18 years of age) must have written consent to participate by their parent or legal guardian and their parent or legal guardian agrees to be legally bound by all terms and conditions stated herein.
Our website may use “cookies” to enhance user experience. Users’ web browsers place cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the website may not function properly or optimally.
Like virtually every company, we do use third party companies to provide some parts of our service, so when you are making payments for example, you will need to give your payment details to our payments provider. Rest assured the people we work with are trusted by millions and have excellent safeguards themselves.
We may also have to disclose your personal details, if required by law.
If we do share your information with other organizations, we have sharing protocols in place to ensure the organization’s compliance with local data protection laws.
We will not use your personal information for third party marketing purposes without your prior express consent.
We do not sell, trade, or rent users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information (i.e. in an anonymized form) regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.
Please note that the privacy practices set forth in this privacy policy are for FIT and this website only and if you navigate to other websites, please review the privacy policies posted at those sites.
We utilize secure data collection, storage and processing practices with security procedures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information for data stored on our website.
Sensitive and private data exchanged between our website and its users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.
With regard to disposal of your information, we will not hold your information for longer than needed and when we dispose of it, we will destroy paper and electronic copies in a secure manner.
If you wish to see a copy of the personal data we hold about you then you request it in writing from us at any time and we will respond within a reasonable time frame.
Under certain circumstances, you also have the right to:
If we process your personal information because we have your consent to do so, you may withdraw your consent at any time by notifying us in writing.
You can make a written request in relation to any of the rights set out here by contacting the relevant FIT health studio and using the contact details for the relevant country set out in the “Who is Responsible for the Processing of Your Personal Data?” section above. Alternatively, you can contact us using the details set out in the “Contacting Us” section below.
If you wish to make a complaint about how we are processing your personal information you have the right to make a complaint at any time to the local data protection authority.
FIT has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.
If you have any questions about this Privacy Policy, the practices of FIT or its services, or your dealings with this site, please contact us at:
FIT 407
6526 Old Brick Rd Unit 120-519
hello@FITAF.com
This Privacy Policy has been updated and effective as of October 26, 2026.
FIT 407 is one of the most challenging total body workouts you’ll ever do! Come see what all the BUZZ is about! Text or call us (407) 775-0130 if you have any questions or just want to learn more. We look forward to seeing you!
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